Question 1: What services do you offer?
An Amazon marketplace consultant typically offers a range of services aimed at helping sellers optimize their presence on the Amazon marketplace. Here are some of the key services that an Amazon consultant may offer:
PPC (Pay-Per-Click) Advertising Management
– Conducting keyword research and creating targeted ad campaigns.
– Monitoring and adjusting ad spending to maximize ROI.
– A/B testing ad creatives and targeting strategies.
SEO (Search Engine Optimization)
– Conducting keyword research to optimize product listings.
– Crafting compelling product titles, bullet points, and descriptions with relevant keywords.
– Ensuring backend search terms are effectively utilized.
FBA (Fulfillment by Amazon) Optimization
– Advising on inventory management and replenishment strategies.
– Optimizing shipping plans and managing FBA fees.
– Providing guidance on how to leverage Amazon’s fulfillment network for faster shipping and better customer service.
– Creating or optimizing product listings for maximum visibility and conversion.
– Ensuring listings adhere to Amazon’s guidelines and policies.
– A/B testing elements like titles, images, and bullet points for improved performance.
– Implementing strategies to solicit and manage product reviews within Amazon’s guidelines.
– Addressing negative reviews and mitigating their impact on sales.
– Utilizing Amazon’s Early Reviewer Program or other review-generation tactics.
Question 2: What are the best Amazon optimization strategies?
Though every Amazon marketplace consultant might have their own strategies, they must also align with specific Amazon policies. Below are the most prominent:
Ethical Review Management
The consultant should employ ethical methods to solicit and manage product reviews within Amazon’s guidelines. It means avoiding tactics that violate Amazon’s review policies, such as incentivized reviews.
Accurate Product Information
Ensuring all product titles, descriptions, and information provided in listings are accurate and truthful. Misleading or false information can lead to account bans.
Unique Product Content
Avoiding the use of identical product information from other sellers. Each listing should have unique content to differentiate it from similar products on Amazon.
Proper Multichannel Selling
If the consultant advises on selling through multiple channels, they should ensure that any products listed on Amazon are also available for sale on the respective website.
Timely Order Fulfillment
Ensuring products are delivered within Amazon’s specified timeframe (usually 17 to 28 days) consistently. Failing to meet these delivery standards can lead to account issues.
Avoiding Black Hat Practices
Using unethical or “black-hat” tactics to manipulate rankings, reviews, or other aspects of your Amazon presence can lead to severe consequences, including account suspension.
Ignorance of any of the above might leave your Amazon account with a ban, so ensure your Amazon marketplace consultant is aware of the above before hiring.
Question 3: What is your experience in our niche?
Checking the companies your Amazon consultant has worked with can provide insights into their strategies and capabilities. It offers a glimpse into their approach and helps set realistic expectations for your partnership. This information can also indicate if they have experience in your specific industry or niche, which can be a valuable asset.